Jhené Aiko Stars In New SKIMS Cotton Campaign
For the latest SKIMS Cotton campaign, the brand has unveiled its newest ambassador: Jhené Aiko.
The singer-songwriter, author, and mother-of-two shot the campaign ahead of her forthcoming Magic Hour tour with renowned South African photographer, Henrik Purienne. Best known for his “atmospheric photography and vintage aesthetic,” his dreamy vision paired perfectly with Aiko’s aura as she displayed some of SKIMS‘ coziest, cotton essentials.
“This was such a beautiful campaign to star in,” said the “Bed Peace” singer. “As a longtime customer and genuine fan of the brand, I’m honored that SKIMS asked me to be part of it. My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or traveling on the road, comfort is essential. SKIMS Cotton styles provide me with the perfect solutions for my everyday life.”
SKIMS co-founder/Chief Creative Officer, Kim Kardashian, added, “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections. She’s one of my favorite artists so I’m honored to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month!”
Aiko is seen wearing items from the SKIMS Cotton Rib collection, which are described as “elevated lounge pieces for comfort and ease” and select pieces from the SKIMS Cotton Jersey collection made “in a super soft and stretchy jersey fabric for all day comfort and wear.” Shop the pieces here.
Aiko’s campaign follows the likes of Usher, SZA, Cardi B, and SKIMS’ partnership with the WNBA.
